PROJECT
AIM
This project was aimed to generate leads in the FMCG sector. We wanted to create an exercise book that was interactive and innovative. It consisted of insights from various reports and
examples from
existing brands and success stories.
ROLE
I worked with a team of a senior strategist and innovation director for the project. Roles included complete ownership of designing the report, building insights from various reports and research on various topics.
IMPACT
The project was fuelled in a month and had an overwhelming response of generating leads. We hit an above average number of the target lead.
(one of it being talking to the owner of Baileys...)
Shhh....
Take a glimpse here!
FMCG
(Faster moving consumer goods)
White paper: How the smartest businesses make innovation normal