Projects

Below is a glimpse of my recent projects I worked on, as Innovation/Growth executive

Creating white paper

Strategy / Research / Design

Developing FMCG white paper, an end-end process consisting of initial ideation, content creation and designing the report.

Social media assets for FMCG

Design / Growth

As a continuous strategy, assets were created for the FMCG. They were used for both paid

Linked in and Twitter Ads.

The designs had to be carefully curated and made with the brand language in mind.

Social media strategy

Growth / Strategy / Research

Complete ownership of social media and building stratergy. The role ranges from creating content, curating content from different teams and research on existing social media platforms.

AB testing of Ads, Social media audits and building insights from research were a part of the role.

Brand language

Growth / Design / Marketing

Initially the brand had a clear vision but an inconsistent style and design language. It was a mix of various styles and did not give enough credibitlity and leverage to the brand. This project was to revamp the style with complete ownership of taking decisions for the style and consistency of the brand across various platforms. The result was better visual aesthetics and greater traffic rate.